After almost 5 years living in Barcelona, one of its many delights that still continues to amaze me is the care the city puts into their municipal branding.
When I speak about the City of Barcelona, I refer specifically to the City Hall of Barcelona, an entity that seeks to keep the Barcelonès population informed about the most important events of the year.
More than any other city I’ve lived in Europe (or elsewhere in the world, really), the City Hall of Barcelona gets fully involved in the biggest activities of the year, such as La Mercè and Santa Eulalia, actively informing and inviting its inhabitants — local and tourist alike — to participate.
I’d say a big part of the success of its events falls on public perception. The posters, which make up the first impression most of the populace get of the communication between the city and its inhabitants, seem thought out far ahead and plastered in every major pedestrian transit area. It’s almost impossible to wander about town and not notice them, especially when their design is so exceptional, like the poster for La Mercè here on the left.
Personally, my favorite posters are those that tell me about sporting events. I see them often and without them I would’ve never known about the table tennis tournament or the rowing race in Port Vell.
Sadly, I do not know the author of many of these posters, but luckily, the city hall has put up a repository with nearly every poster from the last five years in downloadable PDF format, in case you want to print one for your room or office.