The design hurricane behind Draplin Design Co. takes on Lynda.com’s challenge and delivers this inspiring clip about how to design a logo.
Back when I was starting to work at ad agencies, the chances of learning often came tied up to insults and a lot of other negative things that forced people to learn on their own or “through stone throws” as we say in Panama.
While there were people who helped me get better at my job, few had the healthy disposition of a guy like Aaron Draplin in this video. Now that I’m freelancing, I can say that the process isn’t that different from what I see her, but just look at the guy make option after option of a logo for a fake construction company. Now that’s something special.